Is your Managed Service Provider (MSP) missing out due to unfounded rumors?
In the realm of cloud technology, it’s astounding how many businesses succumb to misconceptions rather than taking the leap to transition. Often, these myths serve as convenient reasons to avoid switching to the cloud, causing your MSP to forfeit significant profit.
While we acknowledge that cloud technology represents a significant investment for any business, it’s perplexing to see how some cloud myths persist, despite their evident falsehoods. The propagation of these misconceptions greatly impacts many MSPs’ decisions to sell cloud services. Our mission here is to debunk these myths, present the undeniable facts, and instill a greater confidence in the cloud – a critical component in keeping up with advancements in the MSP industry.
Let’s dive in and expose some of these myths along with our counterarguments. Consider this a niche episode of MythBusters designed specifically for the cloud technology sphere!
Cloud Myth #1: “The Cloud Can Wait”
We’ve often heard technology professionals declare, “We have plenty of time before we embrace the cloud”. This stance is usually grounded in the fact that THEIR clients aren’t using it yet.
The reason this constitutes a myth is simple: their clients will likely seek cloud capability in the near future. More than likely, clients are already contemplating it and perceive it as a considerable advantage that an MSP can offer. By insisting there’s “plenty of time” and neglecting to bring up or advise on the cloud, MSPs risk missing out on value and potentially losing out on business.
Our advice? Start investigating the cloud now, devise a roadmap, and plan some actionable steps towards the transition. You may feel you have ample time to adopt until suddenly you don’t, and by then, it might be too late.
Cloud Myth #2: “The Cloud is a Transient Trend”
For some MSPs, the first myth is inconsequential as they have no intention of embracing the cloud. However, deeming the cloud as just a fleeting trend is even more flawed.
The swift adoption of cloud infrastructure, software, and services is revolutionizing the way companies leverage technology. More than ever, applications and workloads are migrating from internal data centers to third-party cloud providers.
The cloud isn’t going anywhere – that’s an incontrovertible fact. Businesses contesting this reality probably aren’t aware of how much of their data already resides in the cloud. The cloud has become integral to many of us, both personally and professionally.
Consider this: Microsoft has reported that while Microsoft Office revenue is dwindling, Office 365 revenue is soaring. The cloud offers the convenience and collaboration that many businesses seek to simplify their operations. Dismissing it as a passing fad is detrimental to your MSP, causing it to lag behind competitors.
Cloud Myth #3: “Cloud Is Less Secure than On-Premise Equipment”
We can effortlessly debunk this myth by enumerating the security measures that the cloud enforces. Some of these primary measures include:
– Enterprise-grade security, in which cloud providers continually invest
– Secure encryption techniques
– Continuous monitoring and vulnerability scanning
– Physical security measures, such as biometric scanning and facial recognition
– Numerous customizable access controls
This list should convincingly demonstrate that the cloud is no less secure than on-premise equipment – in fact, in some aspects, it’s even more secure!
Cloud Myth #4: “Cloud Nullifies the Need for MSPs”
Lastly, the fourth myth suggests that investing in the cloud diminishes the relevance of your MSP. The belief is that the cloud eradicates the necessity for MSPs to manage anything, thereby reducing their role and influencing clients’ decisions. The concern is that MSPs will find a separate cloud provider and will no longer require your management services.
We don’t need much time to refute this myth completely, and seasoned MSPs will resonate with our rebuttal. Someone still needs to guide businesses, facilitate their migration, and monitor their cloud capabilities continually. That responsibility still lies with your MSP business, indicating that offering cloud services actually makes your business more valuable to clients, not obsolete.
Remember, there’s always the prospect of providing value-added services on top of the cloud…
Want to delve deeper into this discussion with us? Contact us, and let’s explore how your MSP can harness the latest cloud technology to better serve your clients! It’s time to debunk these myths and focus on the future.